MERCEDES ME

Opened in April 2016, DMF partnered with Daimler Mercedes-Benz to open the world’s largest Mercedes me venue in Beijing.

At 2,400 m2 the venue is home to a Juice Bar, Café, Cocktail Bar, Modern Chinese Restaurant, event space, and retail component. Our involvement includes concept creation, operational development, construction & fit out counsel, service design, brand integration, naming, recruitment, training, and operation.

The opening party had 1,200 attendees, with coverage from over 21 media outlets. Key partners and events include Linkin Park, Eurocup, Franz Van Gogh collection, China Open and more. With successful establishment of the Beijing property subsequent properties were planed across China.