Cakeshop is a boutique ideas company specializing in Marketing & Branding, Business Development, and Optimization. Based in Beijing, we service clients in various industries including luxury hospitality, restaurants & bars, and lifestyle concepts. We advise our clients on access and approach to the Chinese market. Sometimes, we’re also a part of that approach with functional experience in campaign & content development, project management, and operations. We’re happy to help in anyway we can.
While our penchant for growing revenue through marketing, sales, and operational optimization is front and center, we also leverage our network of experts in Shanghai, Hong Kong, Los Angeles, New York and of course Beijing that excel in their own fields of design, sales strategy, film / television / animation production, event management, public / press relations, renewable energy, social responsibility, media and law. Yes, even law.
This is why we’re called Cakeshop
Download our introduction for easy reference.
We are an international team of professional marketing hacks, organizational problem solvers and luxury lifestyle brand builders from Australia, China and the United States with a combined 40+ years of experience in Beijing, China.
We are ambitious and driven. We have a curiosity as well as a passion to make an impact against each new challenge. We value our experience and expertise greatly and hope you do too; but we will gladly admit that we are still learning, researching, and trying out new ideas. We have a unique perspective on doing business in China and a fearless perseverance best suited for this environment. We actively seek the input of our partners, friends and advisors. And we hope that our values and culture align with yours.
We are dog lovers but like cats too.
We are foodies but not fussy.
We are addicted to coffee and espresso and lattés and flat whites, and, and, and.
We are wordsmiths but not very good ones.
We are tolerant but hate assholes.
We love Instagram.
We speak Chinese.
We use no MSG.
We help local and international SMEs improve their performance through an analysis of the brand and of how the brand’s strength or weakness affects the operations, messaging and revenue of the business.
Our solutions come in the form of marketing & sales strategy, business development, and functional consulting. We can also present our creative solutions with interpretive dance if that will help. Depending on how much or how little you need, we are available to make your business better.
Download our introduction for easy reference.
With any good marketing and sales activity, there should be an organized yet flexible plan coupled with a lot of hard work. Without this plan, you could just as well be throwing money at random people and see if they throw any back.
Success is not unattainable, and in China it is simply defined as meeting the needs of consumers and turning a profit. Doing just that the Chinese way is getting more complicated as the Chinese tastes and sensibilities become more and more sophisticated. Fickle, overwhelmed, savvy, impulsive and voracious are just a few ways to describe the Chinese consumer. And the nuances vary from geographical area to geographical area as does the cuisine. With the increase of discerning tastes, the Chinese consumer will turn their attention to the experience behind the brand. The business culture and the emotional minutia will play an ever more important part of the business narrative.
At Cakeshop, we focus on the practical and actionable insights to China. We help with understanding the consumer and what they have in their particular consideration set. It’s a lot, believe us. We engage them with compelling content and give them an opportunity create and share their experiences with others. We also help identify and solidify local partnerships and develop sales channels for a sustainable advantage.
Sometimes you just need a doer. Cakeshop can be your doer in China. If you have a special project that requires a dedicated resource on the ground and you haven’t the time, just let us know how we can help.
We’ve produced short films with ambitious Chinese directors, toasted rock-n-roll with Moët, interviewed balloon pilots in Sri Lanka, researched restaurants and bars throughout Asia, inspected helicopters in Thailand, wooed luxury buyers in France, set up partnerships in Macau, fed the masses and opened five-star hotels.
What can we do for you?
In Considering future growth and development, businesses often look to the Chinese market for expansion. Of course, this task is not always so easily accomplished and requires a considered market entry strategy. Cakeshop can be part of this strategy.
Entering the Chinese market requires not only an understanding of the cultural and socio-political environment, but also trends of change within these environments. When it comes to market entry, brand establishment and brand platform development, Cakeshop helps its clients develop a brand strategy suited for the Chinese market and prepare their product or services for entry into China. This preparation comes in the form of marketing strategy, facilitating brand cultural translation, and practical consultation on market entry.
Starting a business excites us. So much so, we help other businesses and organizations with their work in China from the start.
This is where our practical insights and functional expertise come into play. Whether it’s understanding the complicated labor laws and how they will affect planning and hiring decisions to understanding the complicated financial system so that your capital investment can be used most efficiently and effectively, Cakeshop can assist with navigating the governmental and cultural fun. We can also assist with identifying the right resources with which to partner or the right talent with which to hire.
What do you want to do today?
Our methodology is simple. We look at the brand to help determine what the core values under which the business operates. Then we ask questions. Then we dialogue. Then, we ask more questions. This essential process let’s us clarify, digest, and ask more questions. The conversation goes both ways as we try to satiate our curiosity about the challenge at hand and how we can best provide a solution.
Sometimes, the problem is well defined, and the process is super short. Sometimes, it will take a bit of time.
Ultimately, our goal is to help organizations actualize the brand fully, internally, externally, and their B2B and B2C relationships.
Let’s have a sit down, meet-up, one-to-one or Skype session so we can learn more and prepare some ideas on how we can help.
Consulting in China varies in many ways from in many other markets. Much of the work of consulting in China involves translations of many different kinds. This ranges from literal translations, to cultural translations, to business practice translations. Operating in China can be different in quite few ways, from processes and operations to communication and cultural interaction
Though Beijing is an international city, overcoming communication barriers requires a delicate and customized approach for each brand. For situations like these, Cakeshop’s boutique model is advantageous. We are accessible, approachable, and flexible— all of which are critical qualities when overcoming the kinds of difficulties many businesses encounter when operating in China.
If you’ve got a China related problem, then throw it our way. We’ll give it a shot and see what we can do for you. Our value extends further than the presentation slide and recommendation document, but also manifests itself in video editing and production, musical composition, cultural training, messaging and branding, retail distribution and of course positive imagery. It’s all connected and available for a handcrafted solution.
If it’s truly beyond our scope like in bioengineering, wind energy manufacturing or regulatory compliance, then we’ll find a solution for you. As we try to surround ourselves with curious, experimental as well as experienced, service-oriented friends and partners; someone will definitely be able to take up your cause.
Here are some of our clients. To learn more about our work, check out TheMix.
A cake shop evokes a comfortable and familiar place. With Cakeshop Consulting and the work that we do, we wanted a name that suggests familiarity and choice.
In a cake shop, the end result of type, size, shape, and flavor of the cake is dependent on the inputs, i.e., the ingredients. Combine the needs of the customer, resources available, not to forget the overall goals of the project and you’ve got a solution that’s fully customized.
We think of Cakeshop as homemade consulting.
At Cakeshop, we love helping business improve and better themselves. A natural function of that passion of course is Cakeshop Originals, where we are actively involved in creating small businesses that thrive. This involves the fleeting opportunity, the idea spark, bottling the plan and taking it step by step to launch. We do this with our friends and our families. Cakeshop Originals looks to serve shareholders that includes not only likeminded investors looking to diversify their portfolios, but our team members and the community as a whole.
Check our blog for updates on Cakeshop Originals.