PARKVIEW GREEN

 
 
 
 
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The first LEED Platinum Certified Mix-Used Building in China, Parkview Green FangCaoDi is one of Beijing's most iconic landmarks.

Within the premise is an award winning 5-star hotel, éclat, A-Grade office buildings and a premium luxury shopping and dining experience center.

For Parkview Green, Cakeshop managed all aspects of communications for PVG including:

  • Press Relations & Media Management

  • Bi-Lingual Tone of Voice Development

  • Copywriting, editing, translation and proofreading

  • Tenant eDM Newsletter

  • Crisis Communications Management

  • Marcoms Process Development and SOP